“Korean” is a food trend spreading far and wide across the globe, and the K-food fad is hot in London right now. As far as I was concerned, it wasn’t quite mainstream enough to be stocked in leading supermarkets, though.
Since returning from Korea in 2009, I’ve been making trips to Koreatown, Chinatown, or the specialist Asian supermarkets that are dotted around London for my K-food shopping fixes. A recent visit to ASDA showed me all this was about to change…
You can imagine my excitement when I saw the following items (and at prices far lower than I’ve previously seen in London) in the supermarket’s “oriental food” section:
Needless to say, I went on bit of a spree that day!
And ASDA aren’t alone in their discovery of K-food popularity. Tesco are starting to catch on, too. Here’s what was in their “world food” section:
Not only is this great news for fans of Korean food, but also for anyone feeling brave when filling their shopping basket. And chances are, after trying it for the first time, K-food newbies will never look back.
I wonder how long it will take for fresh kimchi to show up in supermarkets’ fridge sections? I’m guessing it’s only a matter of time.
- Keep an eye on the “world food” aisles in your local supermarket. You never know what may turn up!
- Click on the link to read the full article on How Korean Food Got Fashionable.